The platform DTC brands build, test, and grow on.

Build a blazingly fast store, test every page, and see what drives revenue clearly — in one platform that answers all your questions, not the half-dozen analytics and testing tools.

Store performance Live
Revenue vs. previous period
Last 30 days
$48,250 ▲ 12.4%
12k24k36k48k$48,250Jun 1Jun 9Jun 16Jun 24Jun 30
Current period Previous period
Conversion rate by dayMedian 3.4% · each dot = 1 hour
2%4%MonTueWedThuFriSatSun
Sessions by hourLast 7 days · peaks 8–10pm
MonTueWedThuFriSatSun12a6a12p6p11p
MtrixAnalyst
Jun 1 – 30
Revenue$48,250▲ 12.4%
Conversion rate3.84%▲ 0.6pt
Sessions24,108▲ 8.2%
Avg order value$86.40▼ 1.2%
Traffic by source
Direct38%
Paid social27%
Email19%
Organic16%

On average our client sees

  • 35%

    Increase in CVR

  • 300%

    ROI in the first 3 months

  • 45%

    More page views

Most storefronts launch and freeze. Yours learns. Build a page, test it against the version that's live, and see exactly which change moved revenue — then ship the next one on what you just learned. The edit, the test, and the dollars it moved live in one place, so your store compounds: sharper after every release instead of frozen the day it shipped.

Build

Change any page with no developer. Drag, drop, publish — in minutes, not dev tickets.

AB
Test

Run experiments on everything — client-side or server-side, on the store you already have.

AB+24%CONVERSION LIFT
Learn

See conversion, revenue, and the exact session behind every number. Then ship the next fix.

Change anything on your store. No developer.

Drag, drop, and publish any page in minutes — landing pages, product pages, your whole storefront. Choose from +2,000 battlefield-tested section templates curated for DTC brands, drop them in, and go live the same afternoon — no tickets, no developers, nobody between you and a published page.

Product page
Publish
A storefront product page, edited visually in Mtrix
Drop section
Reviews Reusable section
Layers
Header
Hero
Eyebrow
Heading
Buy button
Product image
Product grid
Reviews
Cart drawer
Footer

Test everything. Ship the winner.

Mtrix buckets every visitor and returns their variant server-side in under 15 milliseconds — no flicker, no flash of the original, no replatforming. From a single headline to a full-page rebuild, if it renders, you can test it.

Running·6 days in
Last 14 days

Mobile checkout CTA

A/BBanditServer-side
· started Jul 18
B · variant3.50%A · control3.10%conversion rate, last 14 days
VariantVisitorsCVRLift
A · Control24,0983.10%
B · Variant24,1133.50%+12.9%
Confidence 82%
P-value 0.04
Sample 48,211
Traffic · bandit auto-shift 24% A  ·  76% B
Thread in #growth
didier
didier12:48 PM
Mobile checkout CVR slipped again over the weekend.
lena
lena12:49 PM
Isn't that the new CTA variant we're split-testing?
andreas
andreas12:51 PM
The bandit's already shifting traffic to the better variant — significance will tell us if the dip's real or just noise.

A faster store converts up to 35% better.

Every page you build loads in under 2 seconds — even on a weak mobile connection. That speed alone can lift conversion up to 35%, before you run a single test. Core Web Vitals tracked on every page — by device, geolocation, publish version or 27 other metrics.

Desktop Mobile

How fast your store feels

Great· Above 90

5 in 6 shoppers had a fast, smooth visit.

One number for how your store actually feels to a real shopper — graded on the phones and networks they browse on, not a lab test running on fast office wifi.

P75P90P95P99
Last 30 Days
10090500
Jun 1Jun 8Jun 15Jun 22Jun 29
Top pages Great > 90Needs work 50–90 Score
/ 601K 96
/product/[handle] 154K 92
/collections/[id] 148K 98
/cart 22K 88
/search 15K 97
/checkout 11K 84
View all 27 pages →

See exactly why they didn't buy.

Replay the real session behind any drop-off — the rage clicks, the dead taps, the error — all on one timeline. Find the moment you lost the sale, then jump straight to the test that fixes it.

Journeys/Session Replay Replaying yourstore.com/product · #8412
Chrome · macOS New York, US 01:12
yourstore.com/product
Replay of a customer's session on the store product page ‘Continue’ not responding
00:51
01:12

Watch revenue move

Conversion rate, revenue, and Core Web Vitals on one dashboard, period-over-period — with the session or test behind every number one click away. See what's working, double down, and ship the next test. That's the loop.

Revenue · weekly ▲ 12% over 6 weeks
Checkout dip 9 sessions →
Free-shipping test +21%
$48.2kthis week
This week on your store Mtrix AI weekly recap · Jun 21 · 30-sec listen
Transcript

Bring best of the worlds together

Your website’s speed is your silent sales team. Mtrix brings security, flexibility, and performance together.

  • Fort Knox Security

    ISO 27001 & SOC II certified. Role-based access, GDPR/CCPA tools, and daily pentesting.

  • Scale Without Sacrifice

    Handle large traffic spikes with auto-scaling cloud infrastructure.

  • Pixel-Perfect Performance

    Guaranteed 99.99% uptime, edge-cached experiments, and automated CLS fixes.

ISO 27001

SOC 2

HIPAA Compliant